The frame is a concept album about a protaganist living in a dystopian system where certain values have been hijacked creating a world where ultra-competition, ultra-individualism and over-consumption are virtues. To not want to be part of it or to fail, is to be part of the "misfits". Each song describes the dogmas of this System through the eyes of the protagonist who progressively questions its workings and its "virtues", until his exclusion from the System for his contrary thoughts.
The album ends with an injunction from the protagonist to change the System and to join him in this change.
